Sales playbooks are invaluable content-rich resources, but they can be dense and difficult to navigate. And at their worst, salespeople don’t bother using them—a waste of thousands of dollars and hundreds of working hours.
Watch this webinar to hear how enablement technology and a sprinkle of brain science can help transform sales playbooks into dynamic sources of information to help your sales team stay on message and better position, qualify and sell. Topics covered include:
- Common problems sabotaging traditional playbook formats
- How you can apply brain science principles to create modularized playbooks that work
- How technology can help you create, maintain and measure the ROI of your playbooks