Our CEO, Chanin Ballance, was recently wrote a post for the Channel Management blog on effectively using mobile technology for sales and channel enablement.

According to IDC, 57 percent of customers feel that salespeople are poorly prepared, or not prepared, for initial meetings. Partner portals, data sheets, PowerPoint presentations and email communications are often ignored or lost in the clutter. The channel wants something that is easy to get to, easy to digest and relevant to their needs. Plus, it must be quick and to the point. Mobile technology provides the perfect opportunity to reinforce corporate sales strategies and improve product knowledge in the sales channel. By providing the critical information they need to close the deal in the palm of their hands you can help them quickly produce results.

That said, just making information available on mobile devices is not enough. It also needs to be easy to find, access and comprehend. Plus, it needs to be something that can be tracked for continuous improvement. Below are some tips for how to make your content more mobile-friendly, as well as to make sure it’s effective. We’ll also discuss how to easily address the multitude of devices in use by your sales reps and channel partners.

Click here to read the rest of the post on the Channel Management Blog.