7 Tips to Help Your Sales Team Convert More Leads – A MobilePaks Brief

Many sales leads are not ready to buy when they are assigned to a Seller. Does your sales team know how to respond and what to say and share at each stage? Here’s a tip:

Align marketing and sales messages. Make sure your people understand the value of your products and the key messaging so they can make the most of each client interaction. As a quick start, work with your sales leaders too produce 30- and 60-second elevator pitches, as well as a job aids (a grid format works particularly well) to list key messages, value propositions, competitive differentiation and proof point examples by product/service.

For six more great tips, download “7 Tips to Help Your Sales Team Convert More Leads,” and help your sales team convert more leads and opportunities to paying customers.

MobilePaks Announces New Guided Selling Features

MobilePaks enables sellers with the right information at the right time so they can better support their buyers

March 13, 2014 – Portland, ORMobilePaks, a real-time knowledge sharing platform and sales readiness tool, today announced its new guided selling features. Guided selling is an add-on to the MobilePaks core product that enables marketing and sales leaders to use real-time, short bits of information to support revenue driving activities such as lead conversion, selling and customer support. These features include automatic recommendations relevant to the employees’ needs.

According to IDC research, 33% of all unsuccessful client deals could have been won if the salesperson had been better informed and had acted more client oriented. MobilePaks supports sellers with relevant, real-time knowledge to guide them through each stage of the buying cycle and help improve lead conversion by 15% or more.

MobilePaks works on all major devicesMobilePaks’ simple user interface, easy search function and CRM integration make it easy for sellers to find pertinent information on any device and in the tools they already use, like Salesforce and Marketo. With the addition of its new guided selling features, MobilePaks also collects data from multiple sources (e.g., stage in the sales cycle, buyer persona, customer buying history, product interest, etc.) to automatically guide sellers through each unique sales transaction.

“Buyers are more knowledgeable than ever before and sales people need access to different information and resources at different stages in the buying cycle to stay ahead,” said Chanin Ballance, CEO, MobilePaks. “The MobilePaks user experience increases engagement and quick absorption of your most important information through interactive and easy-to-digest formats to maximize sales effectiveness.”

With MobilePaks, sales people are also able to use sales cycle stages to filter information, so they can quickly access the reference materials, short training snippets and customer facing collateral most relevant to their needs with one click. For example, when an opportunity is assigned to a seller, MobilePaks automatically suggests relevant support such as the company’s product information, discovery questions and sample success stories or proof points―each item is a quick reference to aid the seller to drive deeper conversations of value with the prospect.

“At Tripwire, it is important for us to support the onboarding of new staff and make sure that sales needs are considered in our product launch process,” said Elizabeth Fox, Senior Manager, Sales Enablement & Communications at Tripwire. “MobilePaks makes it easy to ensure that our sales teams have the critical information they need to be effective in any situation.”

MobilePaks also enables marketers with a single cloud-based location to store all Paks centrally, so that changes made to Paks are automatically reflected everywhere that Pak is viewed. This helps them to ensure that sellers have access to marketing collateral that is up-to-date and on-message. Plus, through feedback forms and knowledge checks, marketers can gain insight into which pieces are most influential to selling and can continue to improve their internal and external marketing efforts.

About MobilePaks
MobilePaks helps customer facing employees maximize productivity by providing them with short bits of knowledge when and where they need it. From product updates and competitive intelligence to how-tos, employees can access knowledge with two clicks from any device – as well as share approved content with customers. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with CRM systems like Salesforce.com, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.veeloinc.wpstagecoach.com.

Media Contact:

Natalie Middleton
VIA/MobilePaks, Marketing Director
nmiddleton@veeloinc.wpstagecoach.com
503.953.1003

New Widget: Drag and Drop Ordering

We are excited to present a brand-new widget on MobilePaks: Drag and Drop Ordering. You can create a list that lets users drag individual items into order. Quickly and easily test somebody’s grasp of a process, timeline, or any number of other contexts where order matters! Here is what it looks like:

Drag and Drop Widget - MobilePaks

You can find this widget in Pak Builder. Simply add a Question List to your Pak, then select the Drag&Drop Ordering option. Play around with the feature, and let us know what you think: support@mobilepaks.wpstagecoach.com.