MobilePaks Recognized with Prestigious Interactive Media Award

MobilePaks Wins Silver at the 12th Annual Horizon Interactive Awards Competition

April 21, 2014 – Portland, OR – MobilePaks was recognized by the Horizon Interactive Awards, a leading international interactive media awards competition, for its excellence in the Education – Mobile Apps category with a Silver Level award for “On-Demand Knowledge Sharing and Sales Enablement” based on the company’s work with Yesmail.

MobilePaks wins Silver in On-Demand Knowledge Sharing & Sales Enablement category

MobilePaks wins Silver in On-Demand Knowledge Sharing & Sales Enablement category

Because Yesmail’s sales force and account management team is geographically distributed and its products are continually evolving through agile development, the company was finding it increasingly challenging to share current and up-to-date information. Using MobilePaks, the company was able to provide its workforce with comprehensive product and process training to sell and support effectively, which can be completed at their convenience, only requiring a couple of clicks. As a result 70% of team members have achieved product competency. Plus, renewals and upsells increased approximately 15% with higher staff retention and customer satisfaction.

“MobilePaks is honored to receive this award from Horizon Interactive and proud to be able to support Yesmail and our other clients with our easy to use real-time, knowledge sharing platform and sales effectiveness tools,” said Chanin Ballance, CEO, MobilePaks. “Buyers are more knowledgeable than ever before, so sharing corporate and product knowledge and keeping continuity across teams is strategically critical. MobilePaks helps teams boost their productivity and effectiveness by providing relevant support at the right time to help them drive valuable customer conversations.”

The 12th annual, international competition saw over 1600 entries from over 24 countries around world including: Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Mexico, Netherlands, Portugal, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, Turkey, Ukraine, United Kingdom, and nearly all 50 of the United States of America.

An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated categories ranging from online advertising to mobile applications. The 2013 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more.

“The 2013 competition is undoubtedly one of the best showcases of outstanding interactive media in our long competition history,” said Mike Sauce, Founder of the Horizon Interactive Awards. “Winners in this year’s competition highlight the best blend of technology, cutting-edge thinking, outstanding user-experience and overall aesthetics.”

The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com.

About MobilePaks
MobilePaks delivers confidence-increasing and performance-boosting capability to sales and customer service through the best real-time information. MobilePaks’ Relevance Engine™ coupled with deep expertise in the science of retention creates opportunities for sales to receive the exact information at the moment it matters. Marketing and Sales leaders glean insights to improve sales and marketing productivity as well as sale effectiveness. The SaaS platform includes administrative, content management, behavior tracking and analytics tools. MobilePaks solutions are available as stand-alone web applications and can also be integrated with CRM systems like Salesforce.com, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.wpstagecoach.com.

Media Contact:
Natalie Middleton
MobilePaks, PR & Communications Manager
nmiddleton@mobilepaks.wpstagecoach.com
503.953.1003

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“Is Guided Selling the Next Big Thing?” by CEO Chanin Ballance published in Channel Partners

Chanin Ballance, our CEO, recently published “Is Guided Selling the Next Big Thing?” on Channel Partners magazine.

According to IDC research, 33 percent of all unsuccessful client deals could have been won if the salesperson had been better informed and had acted more client-oriented. Sellers need access to more relevant information to drive richer conversations that result in a more client-oriented experience. That’s where “Guided Selling” comes in. Guided Selling makes critical support available at each stage of the buying cycle – from sales reference aids and training bursts, to customer-facing collateral – and, in turn, improves sales productivity and effectiveness.

Read the whole article on the Channel Partners website.

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MobilePaks Featured in Sales & Marketing Management, and Marketing Profs publishes article by CEO Chanin Ballance

Not one, but two MobilePaks-related articles hit the Web this week. MobilePaks’ sales enablement platform is prominently featured in “Plugging the Brain Drain” in Sales and Marketing Management’s March/ April 2014 issue. The article outlines the trouble with traditional training methods: long informational cram-sessions fail because human brains aren’t wired to learn or retain knowledge that way. Short, digestible bursts of learning interspersed with practical application and periodic reinforcement are the way to go. MobilePaks is able to provide exactly that functionality and a lot more, such as real-time usage tracking, availability from any device, and CRM integration.

The second article is authored by Chanin Ballance, MobilePaks’ own CEO. Published on Marketing Profs, “How to Use Mobile Technology to Improve Sales and Marketing Alignment” makes the argument that a radically different buying landscape, in which buyers have unprecedented knowledge and power, requires closer than ever sales and marketing alignment. Mobile sales enablement software helps bridge the gap: salespeople in the field are able to quickly and easily access relevant information just as they need it, while feedback and usage tracking features enable marketers to separate the wheat from the chaff in the assets they create for their sales reps. The end result: sellers spend more time on key selling activities and less time searching, while marketers are able to provide their sales teams the best information and most effective materials.

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MobilePaks Joins Marketo LaunchPoint Ecosystem of Marketing Solutions

MobilePaks Integration gives Marketo users automatic access to real-time information that is relevant to their prospects and customers at the moment it matters

Apr. 17, 2014 – PORTLAND, Ore. — MobilePaks, a real-time, knowledge sharing platform and sales effectiveness tool, today announced that it has joined Marketo®LaunchPoint™, the most complete ecosystem of marketing solutions. Now, when sales reps send a Pak to a prospect, the prospect’s Marketo record will have the selected campaigns triggered for it.

LaunchPoint is a hub for marketing professionals that brings together the best technology, applications and services so that marketers can drive better results in less time. MobilePaks’ presence in LaunchPoint features the MobilePaks-Marketo integration which helps companies to keep sellers a step ahead by automatically recommending relevant bursts of training, job aids and sales collateral with each lead or opportunity assigned in the CRM. In addition, Marketing leaders can track sales and prospect engagement to determine the best return on sales collateral support.

“Buyers are more knowledgeable than ever before,” said Marketo VP Partner Ecosystems Robin Bordoli. “Now with the MobilePaks Integration to the Marketo platform, marketers can arm customer-facing employees with pertinent knowledge at each stage of the buying cycle so they can convert a higher percentage of leads to customers.”

MobilePaks Relevance Engine™ automatically recommends short bursts of engaging support that’s quick and easy for Sellers to consume, along with suggested sales collateral.  Recommendations are based on blended attributes from the  lead/opportunity as well as Seller behavior and Manger preferences.   Recommendation examples include Paks of knowledge, reference and collateral on product, positioning, competitive differentiation, proof points and success stories, dialog and value questions and customer facing collateral. Usage is captured and automatically synched with the Marketo platform and the CMS for richer insight.

MobilePaks guides sellers to relevant content based on blended attributes.

MobilePaks guides sellers to relevant content based on blended attributes.

“We are proud to join the prestigious LaunchPoint ecosystem and integrate MobilePaks with the Marketo customer engagement platform,” said Chanin Ballance, CEO of MobilePaks. “Marketing Leaders can now drive richer conversations between sellers and prospects to improve sales effectiveness at the moment it matters”.

About MobilePaks
MobilePaks delivers confidence-increasing and performance-boosting capability to sales and customer service through the best real-time information.  MobilePaks’ Relevance Engine™ coupled with deep expertise in the science of retention creates opportunities for sales to receive the exact information at the moment it matters. The SaaS platform includes administrative and content management tools, Relevance engine and behavior tracking and analytics. Marketing and Sales leaders glean insights to improve sales and marketing productivity as well as sale effectiveness. MobilePaks solutions are available as stand-alone web applications and can also be integrated with CRM systems like Salesforce.com, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.veeloinc.wpstagecoach.com.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use and are complemented by the Marketing Nation™, a thriving network of more than 250 LaunchPoint™ ecosystem solutions and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo and LaunchPoint™ are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

Media Contact:

Natalie Middleton
MobilePaks, PR & Communications Manager
nmiddleton@veeloinc.wpstagecoach.com
503.953.1003

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How to Use Mobile Technology to Improve Sales and Marketing Alignment

Our CEO, Chanin Ballance, recently published the below Marketing Profs article on how to more closely align Sales and Marketing using mobile technology.

Buyers have taken control of the sales cycle. With seemingly unlimited online resources, the buyer now has more power than the seller in many cases. Therefore, it is essential for sales reps to be prepared for their next cold call, meeting, presentation, or negotiation with key information about prospects, their company, and the marketplace. But, sales reps often can’t quickly and easily find the materials they need.

Read the rest of this article on Marketing Profs.

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