The MobilePaks integration with Eloqua automatically recommends relevant marketing collateral and reference aids to the salesperson based on prospect information and sales stage.

MobilePaks helps marketers develop and deliver the most relevant content and support to aid Sellers at each stage of the buying process—ultimately helping them to convert more leads to customers. The MobilePaks integration with Eloqua automatically recommends the right marketing collateral and reference aids to the salesperson based on prospect information and sales stage. When Sellers share content with prospects, those shares, as well as prospect clicks and engagement, are incorporated into Eloqua’s lead management system for enhanced lead scoring, deeper segmentation and enriched analytics.

Share approved content with prospects and incorporate the usage data into Eloqua’s lead management system.

Marketers are becoming more sophisticated at using tools and techniques to generate, qualify and nurture leads before they hand them off to sales to close the deal. But marketing’s involvement shouldn’t end there. In order to help sales convert these precious opportunities into customers, they need to empower sellers with the right content at the right time.

According to SiriusDecisions, the number one reason companies don’t hit their sales quota is because salespeople don’t know how to articulate value. But, there is good news. When sellers can quickly find relevant support and apply it in their moment of need, they will not only drive better conversations with prospects and customers, but improve lead conversion by 15 percent or more.

With the MobilePaks integration with Eloqua, marketers can enable “reps with the knowledge and assets required for better conversations” such as relevant scripts, questions to spark dialogue, position statements, playbooks and customer facing content in a way that is easy to access both in the office and on the road through a tablet, smartphone or CRM. Plus, marketers can capture usage data, as well as feedback to determine what sales materials get the most use and what reps would like more of to support them during the sales process.

Key benefits of the MobilePaks integration with Eloqua include:

• Enhanced content development and delivery to aid Sellers at each stage of the buying process—ultimately helping them to convert more leads to customers.
• Improved sales productivity with MobilePaks Relevance Engine™, which automatically recommends marketing collateral, training bursts and reference aids relevant to salesperson’s exact need.
• Better content ROI with ratings, feedback and visibility to what salespeople are using and sharing with prospects.