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MobilePaks and CEO Chanin Ballance mentioned in Selling Power Magazine

Our CEO Chanin Ballance talks briefly about the importance of plugging the effectiveness gap between sales and marketing in the feature article in August’s issue of Selling Power Magazine, “Success = When Sales and Marketing Converge.”

Ballance says marketing automation helps markters identify potential customers, and CRM manages and tracks those opportunities. Neither tool, however, helps marketers develop and deliver the right content to salespeople.

If you’re a subscriber, you can read the full article here.

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MobilePaks Helps Trainers & Consultants Supercharge their Training Programs

Did you know that after only seven days the average trainee forgets 90% of what they’ve learned in traditional boot camps, sales orientations and web-based trainings? That doesn’t mean the programs aren’t good; it has to do with the way our brains retain information. Luckily, this information hemorrhage can be fixed with short, simple follow-up activities that reinforce key concepts and help lock in the learning for weeks and months beyond the classroom.

If you’re like most of the sales trainers and consultants we work with, you put a lot of time, energy and helpful information into the programs you build, so we’ve developed a way for you extend your offerings beyond the classroom with features that:

  • Ensure Learning Retention – Trainers can manage pre- and post-training engagement through interactive prompts such as reflective questions, drag and drops, flashcards and more.
  • Support Blended Learning – This easy-to-manage online training is accessible when and where trainees need it—on their smartphone, tablet, laptop, and even the CRM.
  • Track Engagement Levels – Detailed progress reports and engagement statistics are available for all participants.

    • With MobilePaks you can also stay connected with your audience, cross-promote other products and enhance your brand recognition. Independent Trainer Packages start at $9.99 per month. Learn more at our MobilePaks for Trainers and Consultants page.

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Press Release: MobilePaks Announces Package to Help Trainers & Consultants Supercharge their Training Programs

With MobilePaks, Independent Trainers and Consultants can add interactive workbooks and provide mobile access to boost retention and increase training value with minimal effort.

Aug. 8, 2014 – PORTLAND, Ore. — MobilePaks, an award-winning cloud-based marketing and sales enablement tool, today announced a new program tailored to help independent trainers and consultants enrich their training courses.

On average, attendees only retain 10% of training one week after traditional boot camp, sales orientations and web-based training, but short, simple follow-up activities reinforce key concepts and lock in learning for weeks and months beyond the classroom. MobilePaks helps trainers and consultants extend their offering beyond the classroom by:

  • Ensuring Learning Retention – Manage pre- and post-training engagement through interactive prompts such as reflective questions, drag and drops, flashcards and more.
  • Supporting Blended Learning – This easy-to-manage online training is accessible when and where they need it (smartphone, tablet, laptop and even the CRM).
  • Tracking Engagement Levels – Detailed progress reports and engagement statistics are available for all participants.

    • “Reinforcement after training has always been a part of our core methodology,” said Scott Olsen, Principal, The Olsen Group, “but when we found MobilePaks, we immediately recognized its power and potential to engage our clients in a whole new way and make sure our practices really stick.”

    In addition, MobilePaks helps trainers to stay connected with their audience, cross-promote other products and enhance their brand recognition. Independent Trainer Packages start at $9.99 per month. Learn more at the MobilePaks Trainers and Consultants Sign-Up Page.

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Onboard employees faster with new virtual mentoring features

Buyers are more sophisticated than ever before, so sales reps need to be able to clearly articulate and quantify the value of the solutions they are selling in order to close deals. Unfortunately, today’s reps are lucky to get four or five days of onsite training before taking a territory according to Sirius Decisions. That means most onboarding is happening on the job through trial and error.

Luckily, MobilePaks just released some new virtual mentoring features to help you get customer facing employees get up to speed quickly and fully productive in a shorter timeframe.

Assignments and Notifications

Now, managers can call out specific sales onboarding materials, sales kits or playbook collections by assigning them to individual reps or groups based on their unique reference, program or coaching needs. These assigned materials will be easily accessible to the sellers on a separate tab within MobilePaks and will be identified with a notification ribbon like “To Do” or “Due By”.

MobilePaks allows managers to set assignments and due dates.

Recurrence and Sequencing

Memories get triggered through repetition and focused engagement, helping learning and retention. Now managers can sequence Paks inside of a Collection so they have to be completed in a certain order, enabling them to build on one concept after another. In addition, managers can set Paks to be automatically reassigned as frequently as they would like (ex: every quarter) to reinforce specific concepts.

Quick View

The new thumbnail views of what’s in a Pak helps a user to quickly identify and access essential job or reference aids in their moment of need. For example, a rep might recall watching a short video on how to position the product in a Pak that was assigned to them earlier in the week. Now, they can quickly jump to the asset and watch it again before calling the sales opportunity without having to page through the entire Pak.

Quick View allows users to determine the contents of a Pak at a glance.

Improved quiz and test features

Managers can now require a passing grade before users are given credit for taking a Pak. If the Pak is in a Collection and sequenced (see above), then the user will not be able to take the next Pak exam until they complete the Pak correctly. This is perfect for defined onboarding paths and situations that require compliance to learning completion.

Assignment reporting

Our new reports allow managers to quickly keep track of who has been assigned which Pak or Collection, whether they’ve completed it and, if so, what the results were. Better Sales Onboarding with Guided Selling: A Free MobilePaks BriefIn addition, managers can gather feedback from reps regarding what they liked and didn’t like about a specific Pak and what they would like to see more of.

Learn more about how MobilePaks can help support your onboarding efforts in our free brief, “Better Sales Onboarding with Guided Selling”, or sign up for a free demo.

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“Sales Training: One Size Doesn’t Fit All” by CEO Chanin Ballance Published in ATD Sales Enablement Blog

ATD published “Sales Training: One Size Doesn’t Fit All” by MobilePaks CEO Channin Ballance in their Sales Enablement blog today, full of tips and best practices for ensuring sales training really sticks.

In order for training programs to be truly effective, they must be customized, practiced, and reinforced. By focusing on what really matters and providing hands-on practice that aligns with key steps of the sales process, sales managers can ensure that the new techniques will be applied, making sales training well worth the investment.

Read the rest of the article.

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This September, Coming to a Screen Near You: The Super September Series

Break free from Sales Barriers with the Super September Series of Webinars from MobilePaks

In a world where sellers waste 7 hours every week looking for materials….

In a time when a prospect is 70% through the buying process before talking to a salesperson….

Comes a series of webinars from MobilePaks that show you what you can do to drive better selling conversations, shorten sales cycles…and break through what’s holding your sales back.

ZAP! Learn how to plug the effectiveness gap between sales and marketing.

Plugging the Effectiveness Gap Between Sales and Marketing

Harness the power of cloud-based technology to help sellers advance the sales process, increase average deal size and improve pipeline management.
Take a shrink ray to that gap!

POW! Onboard your new sales reps more effectively with Guided Selling.

Better Sales Onboarding with Guided Selling

As pressure mounts to get your new reps up-to-speed in less time, give your onboarding programs a super-speed boost with Guided Selling technology.
Give your new reps a speed boost!

BAM! Learn about the brain science underlying sales enablement strategies.

The Science of Sales Enablement

Peek into the inner workings of the brain and discover not only what works when it comes to enabling your reps to engage prospects more effectively, but why it works.
The science revealed!

Register for the Super September Series of webinars today…and be on your way to transforming your team into super-sellers.

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