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How to Increase Customer Engagement Across the Buyer Journey

In Philosophy 101 we learn that logical argumentation can only be possible if all terms of the argument are properly defined. Before you even begin an argument, you must first define what your words in that argument actually mean. Similarly,…
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Sales & Marketing Management Magazine Features CEO, Chanin Ballance, on Ending the Sales and Marketing Tug-of-War

The leading authority for executives in the sales and marketing field, Sales & Marketing Management Magazine has featured a new article by Chanin Ballance, "End Your Sales and Marketing Tug-of-War". "Although sales and marketing are often…
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Content ROI: The Gold at the End of the Rainbow

Understanding and measuring the effectiveness of content has long been a pain point for both Sales and Marketing. Because there’s not a 1:1 relationship between good content production and making a sale, it’s difficult to understand the…
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CMO Essentials Features Industry Insights by MobilePaks CEO, Chanin Ballance

Dedicated to cultivating the latest marketing best practices, CMO Essentials has published an article by MobilePaks CEO, Chanin Ballance, on "Boosting Marketing Content ROI Through Sales Enablement." "According to Aberdeen Group research,…

Press Release: MobilePaks Raises $2 Million in Seed Funding to Grow Market Leadership, Further Sales and Marketing Product Innovation

Sep. 22, 2014 -- PORTLAND, Ore.-- MobilePaks, an award-winning cloud-based marketing and sales enablement tool, today announced it has closed a $2 million seed round of funding, led by the Oregon Angel Fund. The investment will be used to expand…