5 Tips for Improving Content ROI - A Free MobilePaks Guide

It's All About the Timing

We hear it about relationships all the time: “the right thing at the wrong time is the wrong thing” (Joshua Harris). Harris, a relationship author, posits that romance is hugely dependent on timing- both in terms of the life stage two people…
Sales Playbooks of the 21st Century - a Free MobilePaks Brief

Sales Playbook Lifehacks

Before Sales playbooks there were football playbooks. The coach would map out specific game scenarios and instruct his team on how to score or advance in such situations. Like a good coach, a Sales manager designs instructions for his/her team…

Sales Learning 101

The brain has a handy spam filter that funnels much of the input we receive into a difficult to access “folder” of our brain. This filtration system enables us to focus on information that is useful and important, and ignore irrelevant…
Sales Playbooks of the 21st Century - a Free MobilePaks Brief
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Brief: How to Revitalize Sales Playbooks for the 21st Century

Since the late 90s, sales playbooks have been dense, content-heavy PDFs peppered with hyperlinks. While this format was a vast improvement over paper, both as a reference tool and as training material, people’s information consumption habits…
5 Tips for Improving Content ROI - A Free MobilePaks Guide
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5 Tips for Improving Content ROI: A MobilePaks Brief

Marketing content is a significant investment. Because it is created for top and middle of the funnel and then handed over to Sales, tracking results to prove ROI is a major pain point for marketers. 30% of B2B marketing budgets are currently…
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ATD Webinar: The Science of Sales Enablement, presented by Chanin Balance and Tim Riesterer of Corporate Visions

Join us October 21st at 2:00 ET for an ATD hosted Webinar on how to craft effective sales enablement. While content may be an art, its underpinnings lie solidly in science. This presentation not only shows what works when it comes to training…