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Destination CRM Features CEO, Chanin Ballance, on Maximizing Content ROI

According to a new report by the Content Marketing Institute, 70 percent of surveyed marketers say they are creating more content than they did just one year ago. Yet only 30 percent of the content that marketing teams put together is actually…
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3 Steps to Link the Tech and Human Sides of Sales Enablement

There are two challenges to Sales enablement: the technical, and the human. The technical challenge has largely been solved: sellers now have tools that let them access content in real time, push out educational material to potential buyers,…

Relevance and Context: The Keys to Knowledge Transfer

Knowledge Transfer: the act of sharing information from one part of the organization or source to the user, in an effort to communicate job-relevant knowledge. Every company- from two-person startups to global corporations-have the need…
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Brief: How to Increase Lead Conversion Through Better Sales Effectiveness

What is marketing's role in guiding the sales team to better sales effectiveness? That's a question we tackle in our latest Brief on how to improve sales effectiveness. When marketers are doing well, they have a large stack of leads to give…
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MobilePaks Announces Advanced Reporting for Sales Enablement, Training and Marketing Efforts

Quantifiable Evidence of Sales Enablement, Training Effectiveness and Marketing Contribution now Available within Salesforce Portland, OR--November 6, 2014 – MobilePaks, an award-winning cloud-based marketing and sales enablement tool,…
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MobilePaks Offers Enhanced Sales Onboarding and On-Demand Knowledge Support to Increase Sales Efficacy

Speed time to competence and quota achievement with MobilePaks Portland, OR--November 5, 2014 – MobilePaks, an award-winning cloud-based marketing and sales enablement tool, today announced the addition of new features to enhance MobilePaks…