Learn Which Pieces are Most Influential to the Sales Process

Many CMOs are still in the dark when it comes to understanding the ROI of content created in support of the sales organization, or which pieces of content influence the bottom line most. Yet, knowing which marketing content pieces do best…

Why Sales Training Should Take a Page out of Marketing's Book

The marketing word of the year (maybe even the next decade) is personalization. Companies of every nature and stripe strive toward the tantalizingly just out of reach 1:1 marketing ideal, and an overwhelming number of surveys and studies conducted…

Tips for Improving Your Sales Onboarding Process

Onboarding has become an increasingly crucial process to get right as job turnover rates climb; the quit rate in 2013 was higher than it has been in four years--a sign of both a recovering economy and a generational shift. According to a 2012…
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MobilePaks CEO featured on Salesforce Blog

"Four Ways to Boost Sales Productivity with Guided Selling", an article written by MobilePaks CEO, Chanin Balance, was recently featured on the Salesforce blog. In it she writes, “Buyers are more sophisticated than ever and sales reps must…
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Melding The Human And the Technological For Improved Selling

As a culture, we’ve set up a dichotomy between what is human and what is machine. Technology can be used to augment real-life; after all, its purpose is to improve the human living situation. Guided Selling tools are a perfect example of…
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Chanin Ballance featured in Business2Community

"2015: The Year Marketing Personalization Comes to Sales," by Chanin Ballance, was recently published by Business2Community. In it, she shares how sales reps are overwhelmed with content. Portals are teeming with content, and reps are overloaded…