The Science of Sales Playbooks

In our last blog post, we argued that we are long overdue for a sales playbook revolution. This time, we want to talk about why Sales Playbook 2.0 works. To paraphrase a certain hit song from the 90s: it’s all about the learning science. Learning,…
Sales Playbook Revolution

Sales Playbooks 2.0: The Sales Playbook Revolution

Sales Playbooks 1.0: Overdue for an Overhaul The original sales playbooks were enormous binders filled with dead trees. And then almost 20 years ago, PDFs emerged, and playbooks made the leap into digital—Sales Playbooks 1.0, if you will. But…
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Find Out About the Science of Sales Learning in Top Sales Magazine's July 2015 Issue

The July issue of Top Sales Magazine features "What Happens When a Brain Scientist is in Charge of Sales," an article about the science of sales learning by MobilePaks CEO Chanin Ballance. We’ve heard about how incentives and motivators…

Better Selling Through Learning Science

Co-Authored by Chanin Ballance, President and CEO of MobilePaks, and Tim Riesterer, Chief Strategy and Marketing Officer of Corporate Visions It happens all too often: Salespeople leave a training session energized and motivated like never…

Seamless Learning: Reinforce Sales Training and Combat Learning Decay

Learning decay is what happens when newly-learned information slips beyond your ability to recall it. Unfortunately, most companies don’t have systems in place to combat post-sales training learning decay, which means they’re left with sellers…