Sales enablement ROI

Sales Enablement ROI

ESI Achieves 4:1 Sales Enablement ROI in the First Year  The challenge was a simple one - Electro Scientific Industries, Inc (ESI), a global manufacturer of laser-based solutions for the microtechnology industry, needed to increase global…

Coaching the Coaches: Onboarding New Hires Faster and More Effectively

How Gazelles International used MobilePaks to get their coaches up to speed in record timeOnboarding new hires is all about getting them up to speed and productive as soon as possible. Trainers and managers are increasingly turning to knowledge…

A Seamless Learning Experience: The Gazelles Implementation of MobilePaks

Even coaches need to be coached—and Gazelles executive business coaches are some of the best in the world. However, the onboarding process for new coaches at Gazelles was less than ideal, with master trainers sending pre-class assignments…
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Brief: How to Increase Lead Conversion Through Better Sales Effectiveness

What is marketing's role in guiding the sales team to better sales effectiveness? That's a question we tackle in our latest Brief on how to improve sales effectiveness. When marketers are doing well, they have a large stack of leads to give…
Sales Playbooks of the 21st Century - a Free MobilePaks Brief
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Brief: How to Revitalize Sales Playbooks for the 21st Century

Since the late 90s, sales playbooks have been dense, content-heavy PDFs peppered with hyperlinks. While this format was a vast improvement over paper, both as a reference tool and as training material, people’s information consumption habits…
5 Tips for Improving Content ROI - A Free MobilePaks Guide
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5 Tips for Improving Content ROI: A MobilePaks Brief

Marketing content is a significant investment. Because it is created for top and middle of the funnel and then handed over to Sales, tracking results to prove ROI is a major pain point for marketers. 30% of B2B marketing budgets are currently…
5 Tips for Improving Content ROI - A Free MobilePaks Guide

Sales Playbooks of the 21st Century

Sales playbooks of the past were content-rich guides, but they were long, unwieldy and difficult to navigate. Updates and distribution could be spotty, and ensuring users had the latest version even spottier. However, sales playbooks still play…
5 Tips for Improving Content ROI - A Free MobilePaks Guide

Three Simple Ways to Improve Channel Engagement

According to Sirius Decisions, although channel partners work with six to seven suppliers, they actively sell for only one or two. Are you one of the select few? Here are three simple ways to increase channel engagement to help them better position…
5 Tips for Improving Content ROI - A Free MobilePaks Guide

7 Tips to Help Your Sales Team Convert More Leads - A MobilePaks Brief

Many sales leads are not ready to buy when they are assigned to a Seller. Does your sales team know how to respond and what to say and share at each stage? Here's a tip: Align marketing and sales messages. Make sure your people understand…
5 Tips for Improving Content ROI - A Free MobilePaks Guide

Channel Engagement & Education: Modern Approaches for a Modern Age - A MobilePaks Brief

Channel partnerships can be productive relationships, with increased revenue and market share for everybody. But research by Sirius Decisions indicates that although most channels partner with six or seven suppliers, they only actively sell…
5 Tips for Improving Content ROI - A Free MobilePaks Guide
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Is Your Sales Team Really Ready for that Call?

According to IDC, 57% of customers feel that salespeople are poorly prepared for initial meetings. Clearly, sales teams need knowledge—from how to position, qualify and sell, to updates on new products, features and the competition. But, sales…