Why Your B2B Sales Content Sucks | Veelo

Why Your B2B Sales Content Isn’t Working

A Tragedy in Two Acts Sales: I can’t find what I need. Where is that case study? Marketing doesn’t understand what we need. (Or what they say when marketing isn’t around: “This content sucks!”) Marketing: Sales doesn’t use my…
Sales Enablement Mistakes You Should Avoid | Veelo
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Sales Enablement Mistakes You Should Avoid (But Probably Haven’t)

Ask any group of marketers what sales enablement is, and you’ll get almost as many definitions as there are people—from systems and support, to analytics, to training, to content creation, and more. But most will agree on the goal: to help…
The Four Steps For Measuring Content ROI | Veelo

The Four Steps of Measuring Content ROI

Most B2B marketers struggle with the measurement of their sales content ROI. Lots of content gets created and tossed into some sort of content repository. Does it get used? Not really. According to Sirius Decisions, only 30-40% of content created…
marketing ROI

How To Increase Your Marketing ROI

We are all tasked with increasing sales each year, and to do that, we need every marketing effort to be effective.  With large portions of marketing budgets being allocated specifically to content marketing, how do you know what is working? …
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How to Create a Post-Lead Content Marketing Strategy

Marketing Profs recently featured "How to Create a Post-Lead Content Marketing Strategy" by MobilePaks CEO Chanin Ballance. Marketers should embrace the lead handoff as the beginning of a new phase that requires its own content strategy…
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Closing the Sales Enablement Gap

Co-Authored by Zift Solutions' VP of Strategic Alliances Scott England  and Chanin Ballance, President and CEO of MobilePaks. As Zift has grown within the channel marketing automation space, becoming a leader in Through Partner Marketing…
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See How Better Content Delivery Helps Sales in AMA's B2B Marketing Newsletter

MobilePaks CEO Chanin Ballance makes it into the August issue of B2B Marketing with "Using Content Marketing to Enable the Sales Team." We’ve all been there: Blood, sweat and tears have gone into creating just the right content and collateral,…
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Sales Support: Just Enough, Just in Time

  Double-Bind Two different aspects of the sales workforce are creating interesting challenges for sales enablement and sales training today: Most businesses support five different generations of people on their sales team, from…
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Correlating Content to Closed Deals, One Buying Stage at a Time

If you want to grow your business, you need to close more deals—which means converting more leads to customers. We know Marketing is instrumental in building up the lead funnel, but it has an equally powerful role in supporting Sales…

Learn Which Pieces are Most Influential to the Sales Process

Many CMOs are still in the dark when it comes to understanding the ROI of content created in support of the sales organization, or which pieces of content influence the bottom line most. Yet, knowing which marketing content pieces do best…
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Chanin Ballance featured in Business2Community

"2015: The Year Marketing Personalization Comes to Sales," by Chanin Ballance, was recently published by Business2Community. In it, she shares how sales reps are overwhelmed with content. Portals are teeming with content, and reps are overloaded…
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CMO.com Features CEO, Chanin Ballance

"Marketing’s Role Doesn’t End At Lead Handoff" writes Chanin Ballance in today's CMO.com. She continues, "The lead handoff process has traditionally been conducted like a relay race, with leads passed from marketing to sales like a baton…