Be Everywhere All the Time: Virtual Sales Coaching for Success
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3 Keys to Designing Sales Playbooks that Get Used

I think back to my sales onboarding at another company a few years ago. On the first day they gave me a 50 page PDF playbook. Every page was chock-full of product descriptions… and we only spent 5 minutes on each page. By the end of onboarding…

Using Content to Enable Sales: The Challenges & Solutions

According to DemandGen Report, 95% of buyers choose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.” Even still, 90% of B2B sellers don’t use sales content (Forrester). You’re…
sales enablement stats

8 Surprising Sales Enablement Stats You Should Be Thinking About

2017 is proving to be a year where more and more companies are undertaking sales enablement as a significant priority. And for good reason. If you’ve recently started a sales enablement initiative, or you’re thinking about starting one,…
3 Reasons Sales Enablement Roles are on the Rise
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3 Reasons Sales Enablement Roles are on the Rise

Many of us now have jobs that probably didn’t exist when we were kids, or at least, the way we work has changed dramatically due to technology and other factors. The booming market for sales enablement professionals is one of those growing…
sales content roi
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Four Step Process to Measure Sales Content ROI

Most B2B marketers struggle with the measurement of their sales content ROI. Lots of content gets created and tossed into some sort of content repository. Does it get used? According to Sirius Decisions, only 30% of marketing content created…

Who Needs Sales Enablement Anyway?

Who Needs Sales Enablement Anyway? How do you know when an organization or sales team is ready or even needs a sales enablement program?  You implemented a CRM, so that’s good enough, right?  It’s easy to assume sales enablement…