Hey Marketers! It’s About Revenue

sales funnel

DemandGen Report recently featured a new article by sales funnelVeelo’s VP of Marketing, Brian Fravel titled “It’s About Revenue: Marketers Head Directly Into The Sales Funnel

The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the not-so-distant past, the sole goal of many B2B marketers was focused on building awareness, creating desire and generating leads. Once initial interest was generated, sales took over. Sales leads were handed off to sales teams, and the marketing team could scoot back to their creative dens to plot the next campaign. No longer. Marketing is not limited to brand awareness and lead generation anymore and is becoming more directly responsible for revenue generation. That job doesn’t end with dropping the leads off at the sales funnel entrance.

Read the entirety of “It’s About Revenue: Marketers Head Directly Into The Sales Funnel” at DemandGen Report.