When sales enablement software started gaining traction, many of the solutions focused on content management—whether it was consolidating content repositories, a better search engine, or allowing salespeople to customize sales presentations or proposals, etc.
But here’s the simple truth: Content doesn’t Sell. People do.
In their preoccupation with content, sales enablement and marketing teams sometimes lose sight of the person who’s actually doing the selling. Understanding how the human brain works and retains information can help sales enablement professionals deliver content, knowledge and coaching that deliver real sales performance results.
This webinar will walk you through the basic science of how our brains learn and form memories, and offer sales enablement program ideas to increase their effectiveness.