The ultimate goal of sales enablement is to improve sales performance, whether it’s improving efficiency and eliminating busy work or ensuring sales skills stay sharp.
But sales enablement technology is sometimes so focused on solving problems for the content creators and managers that it occasionally loses sight of what the salespeople really need in order to be effective.
“Optimizing Sales Enablement for Salespeople” shows you what good enablement looks like from the seller’s point-of-view. Find out what it’s like on the receiving end of sales enablement programs, and get actionable tips on how to ensure your sales enablement programs are helping your sellers, not getting in their way. Find out how to increase adoption and use instead of implementing a tool that falls flat.