How To Create and Manage Great Sales Content
Sales reps need the right content at the right time to effectively engage with prospects to demonstrate value and efficiently address prospects’ concerns. According to Salesforce, 58% of pipelines stall because sales reps are unable to add valuable content tailored to each sales stage.
In this free guide you’ll learn about:
- Mapping content to sales stages.
- Writing buyer-centric content.
- Making it easier for your sales team to find the content they need.
- How to use metric to monitor and improve your sales content over time.