Sales playbooks require a substantial investment in time and energy. Yet often, they’re hard to keep up to date and adoption remains poor.
Over the last handful of years, we have analyzed countless playbooks from many industries and found that 5 common mistakes prevent playbooks from being a useful resource.
If you’re struggling to get good adoption of your sales playbook, this guide is for you.
Read “5 Ways You Are Sabotaging Your Sales Playbooks”, and you’ll learn:
- Solutions to some of the most common sales playbook problems
- Tips on how to create playbooks based on brain science principles
- How to use technology to make your sales playbooks more effective
