BizReport Notes New MobilePaks Functionality in Mobile Marketing News

BizReport, a leading online newsletter for online marketers, noted today in its Mobile Marketing News that MobilePaks functionality can now be embedded into partner portals to provide, among other things Guided Selling services. Read the full BizReport write-up here. For more details on how you can bring the MobilePaks experience to every website (including partner portals), check out this press release.

Guide your partners to the most relevant content, track engagement, and much more when you integrate MobilePaks with your content portal.

Guide your partners to the most relevant content, track engagement, and much more when you integrate MobilePaks with your content portal.

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MobilePaks Introduces Guided Selling for the Channel

Award-winning professional sales enablement application now integrates directly with partner portals, providing auto-recommended sales collateral and training bursts for improved partner performance 

May 28, 2014 – PORTLAND, OR – MobilePaks, a marketing and sales enablement tool, today announced that marketing and sales managers can now embed MobilePaks into any website including partner portals for Guided Selling recommendations that help drive valuable conversations with prospects and customers at each stage of the sales cycle.

New partners are often sent a link to a portal with the expectation that they’ll be able to find everything they need. However, studies show that portals average 18% engagement, with many as low as 5%. Most partner portals are passive sites with thousands of content items, and partners struggle to find what they need quickly, especially when searching from a tablet or mobile device. Such barriers not only deter use, but they increase the odds of partners creating their own resources, or accidentally using outdated information.

With MobilePaks, organizations can push updates directly to the channel. In addition, MobilePaks automatically recommends content to the partner based on prospect profile, sales stage and manager preference, making it easy for them to find the exact right information at the exact right time.

Additional features include:

  • User management integration with the existing partner portal.
  • Tools for creating assets such as sales playbooks, battle cards and product information into short, interactive modules that are proven to increase engagement and retention among partners.
  • Synching with Salesforce, Sharepoint and Box, providing marketers with the convenience of a single cloud-based content repository that is easy to keep up-to-date.
  • Content sharing and assignments.
  • Usage and behavior tracking, reporting and analytics.

“Relevant information in the hands of informed salespeople not only helps them to stay on-message, but drives more valuable conversations with prospects for improved sales effectiveness,” said MobilePaks CEO Chanin Ballance. “MobilePaks makes it easy to a develop well-trained, skilled and knowledgeable partners by providing real-time recommendations and on-demand search capability of sales collateral, short training bursts and reference aids from any device.”

Additional Resources:

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MobilePaks Guided Selling Now Supports File Sharing

Award-winning professional sales enablement application introduces file upload support, sharing via dynamic links, privacy controls and prospect tracking.

May 20, 2014 — Portland, OR — MobilePaks, a marketing and sales enablement tool, today announced that marketing and sales managers can now upload any file type including PDF, PowerPoint, Word and Excel to MobilePaks for Guided Selling recommendations. MobilePaks’ exclusive Relevance Engine™ automatically surfaces the right content and support based on the sales stage, prospect type and preferences of sellers and managers.

Right Information at the exact right time 

MobikePaks' Guided Selling now support all file formats and enhanced sharing features.According to IDC, workers waste seven hours a week on searching for the information they need to do their jobs. MobilePaks helps restore that lost time by automatically recommending the most relevant materials in the moment it matters.

In addition to creating interactive Paks of knowledge that boost retention, MobilePaks now provides the ability to easily upload multiple files at one time and synch the content repository with SharePoint, SFDC and Box.

“Empowering sellers to access the exact right content at the right time boosts confidence and performance,” said MobilePaks CEO Chanin Ballance. “MobilePaks is taking giant steps toward making sales enablement and support faster and easier by providing real-time recommendations and on-demand search capability of sales collateral, short training bursts and reference aids to drive valuable conversations with prospects and customers at each stage of the sales cycle.”

Sellers can Share Content and track prospect engagement

As sellers seek to provide value and education for their prospects they can now send content directly fromMobilePaks and/or through the CRM while tracking prospect engagement and activity.

  • Dynamically generated links: Perfect for sharing on social media and websites
  • Automatically populated email addresses: Sellers can now save time by emailing multiple people based on information from the CRM
  • Privacy controls: Users can set expiration dates for materials shared via email and dynamically-generated links, while managers can mark content as confidential, which disables sharing.
  • Marketo and Eloqua integration: MobilePaks incorporates prospects who click on shared materials into the lead management system for enhanced lead scoring, deeper segmentation and enriched analytics.

About MobilePaks

MobilePaks helps customer facing employees maximize effectiveness and productivity by providing them with short bits of knowledge when and where they need it. From product updates and competitive intelligence to how-tos, employees can access knowledge with two clicks from any device – as well as share approved content with customers. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with partner portals and CRM systems like Salesforce, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.wpstagecoach.com.

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Sales Playbooks of the 21st Century

Mobile Sales PlaybookSales playbooks of the past were content-rich guides, but they were long, unwieldy and difficult to navigate. Updates and distribution could be spotty, and ensuring users had the latest version even spottier. However, sales playbooks still play an essential role in training and supporting sales professionals, especially when revitalized using new technology.  When executed correctly, sales playbooks can provide the pivotal next move to a salesperson by helping to drive valuable conversations with prospects and customers. Trained Sellers benefit from real-time reference, while new Sellers have access to on-demand information relevant to their stage of training.

Find out how companies are approaching sales playbooks today. Download our free brief, “Sales Playbooks for the 21st Century” for tips and best practices on how to make your sales playbook an interactive guide that can help your sellers win more deals.

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MobilePaks Launches Guided Selling on Salesforce1 AppExchange, the World’s Leading Business Apps Marketplace

  • Customers can now access relevant information to guide sellers through each stage of the buying cycle and help improve lead conversion by 15 percent or more
  • MobilePaks taps into the power of salesforce.com’s social, mobile and connected cloud technologies to help accelerate business transformation for the connected world

May 5, 2014 – Portland, OR – MobilePaks, a marketing and sales enablement tool, today announced it has launched Guided Selling on the Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. MobilePaks guides the development and delivery of confidence-increasing and performance-boosting capabilities to sales and customer service. Leveraging the MobilePaks Relevance Engine™, reference materials, short training bursts and customer facing collateral are automatically recommended within salesforce.com, making it easy for sellers to find real-time information on any device.

Integrated with the Salesforce1 Customer Platform, the new social, mobile and cloud customer platform built to transform sales, service and marketing apps, MobilePaks is currently available on the AppExchange at www.appexchange.com.

Comments on the News:

  • “Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. “By leveraging the power of the Salesforce1 Customer Platform, MobilePaks provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”
  • “Buyers are more knowledgeable than ever before and sales people need real-time, relevant support at the moment it matters to drive valuable conversations with prospects,” said Chanin Ballance, CEO, MobilePaks. “MobilePaks’ simple user interface, easy search function and salesforce.com integration make it easy for sellers to find real-time, information on any device to drive better prospect conversations and improve sales productivity.”
MobilePaks Guided Selling on the Salesforce1 AppExchange

MobilePaks Guided Selling on the Salesforce1 AppExchange

Connect in a Whole New Way with Social, Mobile and Connected Cloud Technologies

When sellers can quickly find relevant support and apply it in their moment of need, they will not only drive better conversations with prospects and customers, but improve lead conversion by 15 percent or more.

MobilePaks collects data from multiple sources (e.g., stage in the sales cycle, buyer persona, customer buying history, product interest, manager preference, etc.) to automatically recommend support unique to the seller’s need at that specific time within salesforce.com. For example, when a lead or opportunity is assigned to a seller, MobilePaks automatically suggests relevant support such as the company’s product information, discovery questions, success stories and/or proof points. With MobilePaks, sales people are also able to use sales cycle stages to filter information within salesforce.com, so they can quickly access the reference materials, short training snippets and customer facing collateral most relevant in one click.

Product Key Features

Drawing on the science of knowledge retention, MobilePaks tools and templates guide marketers to add and convert content in a way that sellers learn, use and retain. The user experience also increases engagement and quick absorption of important information through interactive and easy-to-digest formats to maximize sales effectiveness and cement the knowledge in long-term memory.

MobilePaks also enables marketers with a single cloud-based location to store content centrally and synch with other repositories, so that changes made to a Pak are automatically reflected everywhere that Pak is viewed, including salesforce.com. This helps to ensure that sellers have access to marketing collateral that is up-to-date and on-message. Plus, through feedback forms and knowledge checks, marketers can gain insight into which pieces are most influential to selling and can continue to improve their internal and external marketing efforts.

Additional Resources

About MobilePaks
MobilePaks helps customer facing employees maximize effectiveness and productivity by providing them with short bits of knowledge when and where they need it. From product updates and competitive intelligence to how-tos, employees can access knowledge with two clicks from any device – as well as share approved content with customers. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with partner portals and CRM systems like Salesforce, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.wpstagecoach.com.

About the Salesforce1 AppExchange

The Salesforce1 AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and more than 2 million customer installs, it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.

Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.

Media Contact:

Natalie Middleton
VIA/MobilePaks, Marketing Director
nmiddleton@mobilepaks.wpstagecoach.com

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Chanin Ballance to Present on May 6 at ASTD 2014 International Conference & Exposition

Sales playbooks are one of the most effective tools for sales enablement, but not all playbooks are created equal. The best sales playbooks make it easy for salespeople to quickly find the relevant information for the specific situation that they find themselves in. Learn how to design a mobile playbook that can shorten sales cycles, increase win rates, ramp-up new salespeople, and increase overall sales performance in this session at 1:30 p.m. on May 6. Learn more here.

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MobilePaks Named One of the “Top 40 Sales Tools of 2014” by Smart Selling Tools

MobilePaks named one of the Top 40 Sales Tools in the Sales Enablement category

MobilePaks named one of the Top 40 Sales Tools in the Sales Enablement category

MobilePaks’ simple user interface and CRM integration drive revenue through delivering the best real-time information to inspire better customer conversations

May 1, 2014 – Portland, OR– MobilePaks, the on-demand knowledge platform and sales readiness tool, was named one of the “Top 40 Sales Tools of 2014” by Smart Selling Tools.

Smart Selling Tools provides buyer resources for “discovering, assessing, and choosing the best Sales and Marketing software”. In their assessment of the top 40 Sales Tools of 2014, they categorized Sales tools into 12 different divisions, and chose the best tools of 2014 that fit into those categories. MobilePaks was named a top tool for the sales enablement section for the second year in a row.

“We are thrilled to be featured by Smart Selling Tools as one of the top 40 Sales Tools of 2014,” said MobilePaks, CEO, Chanin Ballance. “We are committed to empowering customer facing employees to succeed with the right information at the right time and Smart Selling Tools’ recognition of the benefits of the MobilePaks platform further validates that our approach to sales enablement provides solutions that deliver higher win rates and accelerate revenue.”

Smart Selling Tools said that they like MobilePaks because it closes the effectiveness gap between marketing and sales and drives revenue through delivering the best real-time information to inspire better customer conversations. Informed by retention science, MobilePaks guides marketers to develop and deliver more effective content, while the Relevance Engine™ automatically recommends the most applicable materials to Sellers at the moment it matters—right from the CRM and/or any device. Plus, real-time, two-way feedback and behavior tracking allows managers to report on leading indicators of sales effectiveness by seller, prospect and customer.

MobilePaks works with all major devices and integrates with Salesforce.com, Microsoft Dynamics, Pardot, Eloqua and Marketo. Its light-touch loading and simple, interactive mobile delivery significantly speeds time to execution.

“Today’s buyers have more information and power than ever before which puts additional pressure on sales teams to add value when buyers choose to engage with them,” said Nancy Nardin, CEO of Smart Selling Tools. “We like MobilePaks because it bridges the gap between sales and marketers, empowering sellers with relevant information and tools to advance the sales process, increase average deal size and improve pipeline management.”

About MobilePaks
MobilePaks delivers confidence-increasing and performance-boosting capability to sales and customer service through the best real-time information.  MobilePaks’ Relevance Engine™ coupled with deep expertise in the science of retention creates opportunities for sales to receive the exact information at the moment it matters. The SaaS platform includes administrative and content management tools, Relevance Engine and behavior tracking and analytics. Marketing and Sales leaders glean insights to improve sales and marketing productivity as well as sales effectiveness. MobilePaks solutions are available as stand-alone web applications and can also be integrated with CRM systems like Salesforce.com, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.wpstagecoach.com.

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