“How to Empower Sales to Close the Leads You Win” by CEO Chanin Ballance published in Demand Gen Report

Demand Gen Report, a leading publication for B2B marketing professionals, recently published “How to Empower Sales to Close the Leads You Win” by our CEO, Chanin Ballance.

Savvy marketers recognize that generating leads and nurturing prospects through the funnel is no longer enough. Often sales teams need nurturing too—or at least support with scripts, questions to spark dialogue, position statements, playbooks and customer facing content. In fact, according to SiriusDecisions, the No. 1 reason companies don’t hit their sales quota is because salespeople don’t know how to articulate value. This means marketers need to be enabling “reps with the knowledge and assets required for better conversations.”

Read the whole article on Demand Gen Report.

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MobilePaks CEO to Present at BrightTALK Marketing and Sales Alignment Summit

Attendees will learn how marketers can empower sellers with relevant information and tools to increase lead to customer conversion.

Plugging the Effectiveness Gap Between Sales and MarketingJune 16, 2014 – Portland, OR – MobilePaks CEO Chanin Ballance will explain how marketing and sales teams can improve alignment to win more quality deals at the BrightTALK Marketing and Sales Alignment Summit, an online conference, on June 18, 2014.

During the presentation at noon PDT, Ballance will describe how to overcome common sales enablement pitfalls, such as cluttered content portals, as well as present best practices for providing salespeople with relevant, real-time support in the moment they need it.

Plugging the Effectiveness Gap Between Sales and Marketing, June 18, 2014 at 12 p.m. PDT

Today’s buyers have more information and power than ever before. According to Gartner Research, “this puts additional pressure on sales teams to add value when buyers choose to engage with them.” Therefore, sales and marketing must partner early on in the planning process to develop customer-centered value propositions and collateral, such as use cases and ROI analysis, and stay connected “all the way from strategy to execution, and back again.”

While there are lots of marketing automation tools, CRMs and sales apps available in the market today, there still seems to be a huge gap between the two departments. In this presentation we’ll explain how marketers can leverage cloud-based technology to bridge the gap and empower sellers with relevant information and tools to advance the sales process, increase average deal size and improve pipeline management.

Ballance is an active member of YPO and WBENC, and frequently speaks about learning, mobile engagement, sales enablement solutions, and more. She has also been published in several prominent industry publications including: Channel Partners, Chief Learning Officer, Inc. Magazine, Marketing Profs and Sales & Marketing Management Magazine.

Under her guidance, MobilePaks is becoming a company that breaks from the past and takes a disruptive approach that fundamentally changes how people access and share knowledge in business today. MobilePaks’ Relevance Engine™ increases confidence and boosts performance by using contextual data such as prospect profile, sales stage and transaction type to automatically recommend the most relevant collateral and support to sellers, including short training bursts, success stories, and competitive differentiation. MobilePaks also helps marketers create content based on proven retention techniques that help sellers more effectively learn, remember and use information. Managers can easily upload existing collateral, author new engaging content and track content usage and sharing. Please join us at our talk for more information or visit us online at www.veeloinc.wpstagecoach.com.

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Tune in June 18 for Our BrightTALK Marketing and Sales Alignment Summit Presentation

In this presentation at noon on June 18 we’ll explain how marketers can leverage cloud-based technology to bridge the gap and empower sellers with relevant information and tools to advance the sales process, increase average deal size and improve pipeline management. Register here.

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