Tips for Timing Your Sales Content

Sales content deliveryThe Salesforce blog featured a new article by Veelo’s VP of Marketing, Brian Fravel, titled, “Timing is Everything: 7 Tips for Well Timed Content Marketing”

This time of year, we are drowning in holiday ads that are designed to inspire gift purchases. Clearly, marketers are taking advantage of this seasonal urgency. Stores are vying for consumers’ attention with a compelling message for THEIR product right when purchase decisions are being made.

While B2B sales may not have the same urgency of a holiday season, it is a good reminder that selling principles are basically the same. You want to be the one offering a great solution when the customer is facing a problem and needs help.

After all, discovering the perfect gift for a loved one on December 26th won’t have nearly the same impact.

We’ve often heard that content is king. Instead – consider that TIMING is king. And we aren’t just talking about content used during the B2B marketing phase. Once a lead is passed off to sales, when the content is presented can be a critical part of winning a new customer.

Read the entirety of “Timing is Everything: 7 Tips for Well Timed Content Marketing” on the Salesforce blog.

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Veelo Improves Seller Productivity and Marketing ROI

Instantaneous seller alerts and content insights improve leading sales enablement platform

Dec 28, 2016 – Portland, Ore. – Veelo announced new improvements to its award-winning sales performance platform.  Aligned with its mission to improve the performance of salespeople, Veelo added new features that help salespeople follow-up with prospects and helps marketers optimize the ROI of sales content they create.

“Industry statistics show that you are far more likely to move a deal forward if you can follow-up with a prospect immediately.  Our instantaneous notifications tell salespeople the moment a prospect interacts with shared content so they can follow-up immediately,” says Veelo CEO, Chanin Ballance. “In addition, we’ve added new reports to give marketers insights into the detailed usage and ROI of their sales content.  The two new features combined, greatly enhance an organization’s ability to focus on real sales opportunities and close more deals.”Veelo notifications in CRM

These new enhancements build upon the last few months of improvements to the Veelo platform to make the sales person’s job easier, faster and more productive.  Some of the new enhancements include:

  • Instantaneous alerts with interaction history – When a seller shares content with a prospect, they are immediately notified when by email.  Now sellers see alerts inside the CRM and a running history of prospect engagement with content, so they can formulate the perfect follow-up strategy.
  • New content and user engagement reports – Improved detail of content use by seller and prospect/customer including views, opens, downloads, favorites, forwards, rating, feedback, downloads and more,  Marketers can also see which pieces of content were used by sales stage: opportunity, won deals and more.  This give marketers crystal clear visibility into what content is being used, how it’s being used and what aids in new customer acquisition.   The visibility allows them to eliminate ineffective content and double down on what works.

Content engagement dashboard

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Veelo Enhances App for the CRM

Improved ease of use and user experience as well as new functionality added to platform’s CRM app

Dec 5, 2016 – Portland, Ore. – Veelo announced further enhancements to its award-winning sales performance platform with improved usability and functionality within its CRM embedded app. The updates add ease of use, convenience, and powerful functions that save salespeople time and help them better manage their prospects.

Veelo improves sales performance from within the CRM

“The best use of a sales person’s time is selling, not administrative tasks” says Veelo CEO, Chanin Ballance. “Our new enhancements streamline finding sales content and sharing content, as well as automating administrative tasks like logging data in the CRM. Veelo now gives sales people better ways to manage and find content, both online and offline.”

Industry analysts estimate that up to 1/3 of a seller’s time can be consumed searching for content instead of selling. The Veelo platform combines a machine learning algorithm, powerful search, and easy-to-use organization tools, so sales reps not only reclaim time, but also have the perfect piece of content for their specific sales opportunity.

Some of the improvements include:

  • New ways to organize: Sellers can favorite content with a single click so they always have their “go-to” content at their finger-tips. Content they want on the go is synched to mobile devices with a simple button click.
  • New ways to find the perfect piece of content: Sellers can filter content using categories, and sort content alphabetically, by popularity, or by last updated.
  • Preview content: With a single click sellers can preview files, see their colleagues’ opinion of content via ratings, and review critical data such as last update.
  • Improved share and open alerts: Sellers can see at a glance what content is approved to share and quickly share via email or link with prospects and customers. Sellers also get instant notifications when shared content is opened to expedite their follow up, and all sharing activity is automatically logged in the CRM.
  • Improved content feedback: Ratings and feedback can be provided directly from the document preview, allowing content creators to make intelligent improvements to content quality.
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