Using Content to Enable Sales: The Challenges & Solutions

According to DemandGen Report, 95% of buyers choose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.” Even still, 90% of B2B sellers don’t use sales content (Forrester). You’re…
sales enablement stats

8 Surprising Sales Enablement Stats You Should Be Thinking About

2017 is proving to be a year where more and more companies are undertaking sales enablement as a significant priority. And for good reason. If you’ve recently started a sales enablement initiative, or you’re thinking about starting one,…

Convincing Sales to Adopt New Technology

Modern technology offers transformative capabilities that can increase productivity, make teams more effective, boost sales, assist in better decision making and much more. The problem? Getting your team to actually use it. So how do you…

Ignoring Sales Technology is Dangerous Territory

It is good news when your business is in growth mode. The challenge is to maintain your growth and scaling the organization to handle more opportunities. While it is intuitive for company executives to automate business functions and processes…
sales onboarding myths

4 Common Myths about Sales Onboarding

According to CSO Insights, onboarding is the top priority for B2B sales enablement professionals. However, ask sales reps about their experiences with onboarding programs and you’ll find that many of them don’t find them particularly helpful…